I walked through the outdoor art sale at Sonnenberg Gardens in Canandaiqua this morning. This must be year #5 for that show? It's gotten a little bigger but I'm not so sure the quality has kept up. Several decent crafters were there. About seventy percent of the show was photography (now that everybody has a color computer, images can be made quick, cheap and with as many copies as anybody could want. One result: photographers have become big-time greeting card makers.) But very few painters rose to take the bait. I guess it's hard to compete with the photographer/greeting card czars.
When I first started as a crafter doing outdoor art shows, most of us loaded our wares inside the family station wagon, tied some wonky make-shift shelving on top, pushed the kids into the back seat with lunch and off we went. I didn't see any little kids tied to "Mom, the artist" this morning. Come to think of it, most of the exhibitors were "mature." Nor did I see a single station wagon! The exhibitor's parking spaces were filled with vans or variations and every "set up" seemed ordered from the same catalog - pristine white complete with water proof roofs and roll-down side shields.
It would be easy to romanticize those early days and certainly I met some interesting people - some that remain friends nearly thirty years later. But it was hard work. Never mind making the stuff to show and sell. Packing it up was a nightmare, setting it all up in some farmer's field, nightmare, second act. Then there was weather. Cold or hot could be dealt with but rain and wind was something else again. The sound of crashing glass or pottery sent us all to the church altar: "Please God, don't let that happen to me!"
Then came the hours of sitting (or standing) and meeting the public, smiling, chatting - tap dancing to make the sale. Shoppers seemed to fit in one of three clumps. Members in one club wanted to be your very best friend. They talked about seeing you "when..." , loved, loved, loved all the new work, and needed you the artist to recognize their status in the public forum among all who were around to witness.
Then there always were a parade of people just walking through - rarely looking right or left nor slowing down to actually see any of the art work. Couldn't you and I think of a million other ways to spend Saturday afternoon? Maybe they just liked the smell of the hot dogs.
The group I personally disliked most were those that always knew how to do what you did - only better. And they never missed the opportunity to stop and explain to anybody around them why your work just wasn't any good. You,the artist, might just as well be invisible and you knew these people made every shop keeper crazy. They were the kind that probably bought the shoes, wore them three times and returned them for full refund.
I suspect nothing has changed drastically. Those artists this morning still tried to smile, be cheerful, start small talk even though I barely slowed down to see their artwork. And even with a fancy booth, I suspect they are all home tonight, tired as dirt and talking about the day's shoppers.
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